805-209-9001

Internal · Brand kit

Everything Fruta Madre.

The whole brand in one place — logo, colors, type, stickers, photography, and print collateral. Keep it juicy, keep it consistent.

Logo & wordmark

Fruta Madre orange-slice mark
Fruta Madre Real Estate · Monique Monroe

Primary lockup on Cream

Fruta Madre Real Estate · Monique Monroe

Reversed on Leaf

Mark only — favicons, avatars, stamps

Color palette

Warm cream paper, ink outlines, and produce-aisle brights.

Cream #FFF6EC
Paper #FFFDF8
Ink #33251C
Papaya #FF7A29
Papaya Deep #E85D10
Melon #E23D7B
Melon Deep #C22A63
Sunny #FFC93C
Lime #7CB342
Leaf #2E5D3A

Typography

Display · Fraunces

Sweet spots & juicy moves

Weights 700–900 for headlines. Tight leading, generous size.

Body & UI · Outfit

Clean, rounded, friendly. Used for body copy, buttons, labels, and anything that has to work hard at small sizes. Bold for emphasis, uppercase with tracking for eyebrows.

The sticker set

Hand-drawn SVG fruit — every service area gets its own mascot. 3px ink outlines, flat fills, always slightly tilted.

orange
lemon
watermelon
strawberry
avocado
peach
grapes
apricot
apple
cherry
tangerine
pineapple
lime
house
sun
heart

Voice & taglines

Warm, quick, pun-forward — but always anchored by 15 years of real expertise. One pun per breath, maximum.

Find your sweet spot from Santa Barbara to LA. The fresh pick in Ventura County real estate. Honest advice, freshly squeezed. Priced at peak ripeness. Pick of the crop, not the leftovers. From seed to sold. Squeeze the day. Homegrown in the 805.

Photography & illustration

Monique Monroe headshot on cream
Headshot · flat cream (hero)
Monique Monroe coastal portrait
Portrait · golden coast (about)
Grove illustration
Illustration · the grove

Social share card

Served automatically on every page via Open Graph. 1200×630.

Fruta Madre Open Graph card

Business cards

The official card — vintage citrus-crate label with the Monroe grove seal. Print-ready at 300 DPI: canvas is 3.75×2.25” with bleed, trims to a standard 3.5×2” card. QR on the back points to frutamadre.co.

Business card front — vintage crate-label design with Monique's portrait
Front
Business card back — contact details, grove seal, and QR code
Back
Download front PNG Download back PNG

Runner-up concepts

Explored and set aside — kept here for the record (full pairs in /assets/brand/concepts/).

Sticker concept card front
Sticker
Color-block concept card front
Color-block
Minimal monogram concept card front
Minimal

The details, always the same

Monique Monroe · Realtor® · 805-209-9001 · monique@frutamadre.co · frutamadre.co

Call Monique